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Tips to Boost Your Instagram Engagement in 2024

• Instagram engagement includes likes, comments, shares, and saves, and a high engagement rate can lead to increased visibility and reach on the platform.

• To calculate your Instagram engagement rate, divide the number of likes and comments per post by the number of followers and multiply by 100.

A good engagement rate is considered to be between one and three, while anything above three is excellent.

• Tracking your Instagram engagement through the Insights feature can help you understand your current performance and identify areas for improvement.

• Creating valuable content that users will want to save and share is key to increasing engagement. This can include visually appealing infographics, step-by-step tutorials, and carousel posts.

• Maintaining a consistent and visually pleasing aesthetic on your Instagram profile is important for attracting and retaining followers. This includes using complementary filters, color schemes, and branding elements.

• Embrace video content, including Reels, live videos, IGTV posts, and animated graphics, as it is a popular and engaging format on Instagram.

• Engage with your followers by responding to comments, DMs, and tagged content. Building relationships and fostering a sense of community can lead to increased engagement.

• Use relevant and targeted hashtags and location tags to increase the visibility of your posts and reach a wider audience.

• Get creative with Instagram Stories by using interactive features, polls, quizzes, and behind-the-scenes content to engage your followers.

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